Teasperience
At Teasperience, I led the creative direction from the ground up—developing the brand identity, designing the logo, packaging, and printed materials, and building a cohesive aesthetic across digital and physical touchpoints. I created a clean, calming look that reflects the relaxing nature of loose-leaf tea while ensuring every design choice—from label layouts to web visuals—told a consistent brand story. My work extended to marketing strategy, including SEO-optimized blog content, social media design, and subscriber communications that helped grow the brand’s presence both online and in-store.
