Case study

YOMA

Product and lifestyle imagery for a luxury hair wellness brand. Quiet luxury, shot to sell.

The brief

Make quiet luxury believable.

YOMA is a luxury hair wellness line: a Hair Vitality Serum and a Scalp Renewal Foam, both powered by a GHK-Cu peptide and made in the USA. The direction was calm and premium: matte white bottles, polished gold, warm cream and sage, travertine and olive branches. I produce the imagery to a strict match the reference spec, so every render looks like it came off the same shelf.

Product imageryLifestyleLaunch visualsBrand direction

The work

A shelf that sells itself.

Hero, product, ingredient and mood, built as one consistent system.

YOMA hero: both products on stones — Launch hero: stronger hair starts at the root

GHK-Cu peptide render — GHK-Cu peptide, the hero ingredient

Quiet luxury mood shot — Quiet luxury mood

Clean on white

Every angle, catalog ready.

The same two products, shot clean for the shop and the shelf.

Hair Vitality Serum, clean — Hair Vitality Serum

Scalp Renewal Foam, clean — Scalp Renewal Foam

Daily social

The science, made calm.

Ingredient-led social posts that keep the feed on brand.

GHK-Cu peptide social post — GHK-Cu peptide

AnaGain root science social post — AnaGain

The look

One system, every asset.

Matte pure white bottles with polished gold, a warm cream and sage palette, travertine plinths and dappled leaf shadows. The same recipe carries the hero, the product cutouts, the ingredient science and the results strip, so the brand reads as one voice across the whole launch.

CreamSageGoldTravertine

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