Case study
Kara Vaval
Author brand, funnels and sales pages for a lawyer turned author and coach.
The brief
One voice, every funnel.
Kara Vaval is a lawyer turned author and coach with a distinctive voice and two flagship offers: a self worth book, From Clearance to Priceless, and a course that teaches lawyers to build a location free practice, the Laptop Lifestyle Lawyer. I write the landing pages, module copy and automations that turn readers into students.
The brand
The author behind the brand.
The face and feel every funnel and page is built around.
What I built
From first DM to enrolled student.
Every step of the reader journey, written and wired to convert.
- Instagram DM automations with BOOK and CHAPTER triggers, written in her voice for ManyChat.
- Module by module sales pages for the Leap into Your Lifestyle course.
- A narrated audiobook sales page for From Clearance to Priceless, with a physical book upsell.
- A free chapter opt in flow pointing to the right next step.
- A pipeline and nurture health dashboard in GoHighLevel to catch stalled leads.
The approach
Written to sound like her.
The whole system runs on one voice. Every page, email and automation is written to sound like Kara, so a reader moving from a free chapter to a paid course never feels handed off to a different brand.
Have a book to launch?
Let’s build the funnel.
Tell me what you're working on and I'll come back with ideas.
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