gavlick

Case study

IDG Luxe

Product imagery and daily social content for a luxury wellness brand. Deep green, gold, and a jaguar.

The brief

Luxury, rendered.

IDG Luxe is a luxury wellness brand built on a deep green and gold world with a jaguar as its icon. I produce the product imagery and daily social content to a strict brand spec: matte green bottles, polished gold, debossed detailing, and believable luxe scenes.

Product imagerySocial contentBrand worldHiggsfield

The work

One world, every asset.

Product, packaging and lifestyle, all on the same shelf.

The core duo, in its element
The core duo, in its element
Signature candle, Time to Indulge
Signature candle, Time to Indulge
The Signature Kit, opened
The Signature Kit, opened
Product visualization on white
Product visualization on white
Sandalwood candle in a jungle scene
Sandalwood candle, in the wild
The Signature Kit, boxed
The Signature Kit, boxed

The look

Deep green, gold, and a jaguar.

A single world carries every asset: matte deep green with polished gold, a jaguar medallion, and debossed tone on tone detailing under the Time to Indulge line. Product renders, packaging and lifestyle scenes all read as the same premium brand.

Deep greenGoldJaguarDebossed

Daily social

The jaguar, out in the world.

Campaign posts that keep the brand world moving.

Pride lives in the freedom to love
Pride: freedom to love
Pleasure is for everyone, celebrating Pride
Pride: pleasure is for everyone

Have a brand world to build?

Let’s make it look expensive.

Tell me what you're working on and I'll come back with ideas.

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