Case study
Cortadito
Brand, campaigns and a loyalty program for Miami’s Cuban coffee house, the flagship of the nine brand VE group.
The brief
Miami’s Cuban coffee, full service.
Cortadito is a Cuban coffee house in Miami and the flagship of the VE Hospitality group. I run the everyday brand work: email, in store signage, app and online menus, paid ad creative, merch, and the loyalty program that keeps regulars coming back.
The results
A loyalty program people actually use.
Cortadito Club, first half of 2026.
The campaign
Florida Supercon, gamified.
For Florida Supercon 2026 I built a trivia quiz campaign: quiz content, winner and consolation emails, confirmation blocks, an offer builder, and four comic style date graphics. Perfect scorers earned a SUPERCON10 code by email, redeemable in store.
The work
Everyday brand, on brand.
Drink drops, menus, campaigns and merch, all in the same voice.
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