Case study

Abide Coffeehouse

Brand and web for a coffee house building something much bigger.

The brief

More than a coffee shop.

Abide is a Wilkes-Barre coffee house I have worked with for almost four years, now growing into a bigger space. I handle the web work behind that growth: the site, an on-site funding page, and the brand pieces that carry them into the next chapter.

WebWooCommerceBrandCampaign

Print & merch

Posters, merch and menus.

A steady stream of print and product work for the shop and the events it runs.

Cup of Comedy poster
Cup of Comedy
Open Mic Night poster
Open Mic Night
Worship Night poster
Worship Night
Knit and Crochet Night poster
Knit & Crochet Night
Trivia Night poster
Trivia Night, a themed run of dates
Abide Blend coffee bag
Abide Blend, bag design

Merch & product

The house roast, bagged.

Packaging for Abide Blend, their signature roast, alongside the wider set of merch and product pieces that carry the brand off the menu and onto the shelf.

The redesign

Before and after.

Same great coffee, a much cleaner bag.

BeforeOld Abide coffee bag label
The old label: busy black stripes, heavy names
AfterNew Abide coffee bag label
The redesign: clean kraft, a single color accent

Abide Grounds

The coffee, bagged.

Product photography for the roastery brand: single origins, house blends, and the daily pour.

The roast lineup
The roast lineup
Abide Blend
Abide Blend
Brazil single origin
Brazil single origin
Wilkes Select
Wilkes Select
Fresh espresso
Fresh espresso
Bean to cup
Bean to cup

The work

Web that funds the vision.

From a neighborhood coffee shop to a bigger home.

On-site funding

Rebuilt a crowdfunding style campaign as WooCommerce tiers on their own site, with drop in Elementor templates.

The bigger vision

Supporting the move into a larger space built for community, events and a lot more room.

Brand continuity

Keeping the Abide look consistent from the current shop to the new space.

The approach

Own your own campaign.

Instead of renting a crowdfunding platform, Abide runs the funding on their own website as WooCommerce products, so the audience, the data and the checkout all stay theirs. It is the same instinct behind the whole expansion: build something lasting and keep it in house.

Own the audienceOwn the dataOwn the checkout

Building something bigger?

Let’s grow with it.

Tell me what you're working on and I'll come back with ideas.

Start a project

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